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Synergy to Distribute Impinj RFID Reader Products in Brazil

Agreement expands key market access to RFID technology

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Impinj, Inc. announced that Brazil’s leading RFID technology provider, Synergy, will distribute the Impinj Speedway family of RFID reader and antenna products throughout the region. The new relationship ensures that Brazilian RFID solution providers now have easy access to the world’s leading UHF Gen 2 technology for a wide variety of applications and markets.

Based in Alphaville, São Paulo, Synergy provides in-country distribution of the latest world class RFID hardware and solutions for UHF and RTLS to its expanding network of hardware resellers and systems integrators.

“We are pleased to distribute Impinj RFID products in Brazil,” said Mauricio Strasburg, president of Synergy. “We believe Impinj’s products combined with our market experience and regional coverage will accelerate the expansion of RFID adoption in Brazil, by servicing the many resellers and systems integrators that are becoming more familiar with the technology and starting to deploy more applications with their customer’s every day.”

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